About EcoStyleLA
EcoStyleLA was created to make sustainable fashion feel accessible, human, and genuinely enjoyable. We create real‑world experiences and education that help people build confidence in their style and make thoughtful choices without guilt or pressure.
Meet the Founders
EcoStyleLA was founded by identical mirror twins Ashley and Jordan Baronfeld, lifelong lovers of secondhand style with a shared commitment to sustainability.
Long before sustainability became a buzzword, secondhand was simply how they lived. They had been styling friends and family for years, helping people navigate secondhand shopping, discover great pieces, express individuality, and make more intentional choices. Their work also included styling support for the nonprofit organization Dress for Success, reinforcing their belief in fashion as a tool for confidence, access, and empowerment.
What began as a personal passion grew into a platform centered on style, culture, and conscious living. Through thoughtfully curated experiences, conversations, and educational moments, Ashley and Jordan invite people to engage with secondhand fashion and sustainability in ways that feel accessible, inspiring, and deeply rooted in Los Angeles’ creative culture.
EcoStyleLA is built in collaboration with a growing community of creatives, educators, and partners who share a belief in making sustainable fashion more human and accessible.
Ashley Baronfeld
Ashley Baronfeld is the co‑founder of EcoStyleLA and a live entertainment marketing leader with over 20 years of experience creating audience‑first experiences across culture, tourism, and consumer brands.
Before launching EcoStyleLA, Ashley held senior marketing roles across the live entertainment industry, where she led large‑scale campaigns, built communities around shared interests, and connected people to experiences that felt both meaningful and memorable.
At EcoStyleLA, Ashley brings that background into sustainable fashion, blending storytelling, education, and real‑world experience to make conscious living feel approachable, relevant, and grounded in everyday life. She is based in Los Angeles.
JORDAN Baronfeld
Jordan Baronfeld is the co‑founder of EcoStyleLA and a globally experienced tourism and hospitality strategist with nearly two decades of experience working across international markets.
Before launching EcoStyleLA, Jordan led destination and tourism strategy for global cities, hospitality brands, and international partners, helping build meaningful connections between people and place through culture‑driven travel and experiences.
At EcoStyleLA, Jordan brings that global perspective to sustainable fashion, blending tourism, education, and community to create experiences that feel thoughtful, accessible, and rooted in local culture. She is based in Los Angeles.